CINEWORLD LAUNCHES FIRST SCREENX IN THE UK
Next generation cinema experience unveiled at Cineworld Greenwich 02
LONDON – 10thAugust, 2018 – CJ 4DPLEX and Cineworld, the UK’s leading cinema chain, today introduced cinemagoers to a revolutionary new cinema technology called ScreenX at Cineworld Greenwich 02.
ScreenX is the world’s first multi-projection cinema technology expanding the traditional cinema screen to the side auditorium walls, creating a 270-degree viewing experience for the audience. Originally launched in South Korea, Cineworld Greenwich 02 is the first UK cinema to install the new technology along with newly opened Cineworld Speke. Cineworld Leeds White Rose will launch ScreenX in September.
The innovative technology uses an array of projectors and with proprietary ScreenX software, blends multiple images into one seamless image extending from the central screen out. ScreenX walls are installed with a fabric to ensure brightness and colour closely match the content on the main screen and extend the length of the auditorium. Strategically placed audio systems and speakers ensure that sound does not compromise the immersive viewing experience.
Past titles from major Hollywood studios to be released in ScreenX include King Arthur: Legend of the Sword, Pirates of the Caribbean: DeadMen Tell No Tales, and Black Panther. Upcoming films that movie fans can experience in ScreenX include; The Megand The Nun.
“We know cinema is all about the experience and for this reason our technology is designed to connect cinemagoers more closely with the action”,said Byung-Hwan Choi, CEO of CJ 4DPLEX.“ScreenX mimics how the human eye interprets a visual by appealing to both our front and peripheral vision. It honours our commitment to break cinematic boundaries and create amazing cinema experiences.”
Kelly Drew, Cineworld Operations Director said;“We are delighted to be the first to bring ScreenX to film fans in the UK. We are driven by innovation and this fully immersive experience will transform the way our customers experience film. With a great line-up of films such as The Meg and The Nun, ScreenX will truly transport movie fans into the on-screen action.”
There are currently 151 ScreenX auditoriums in 12 countries including; South Korea, China, U.S, Turkey, Switzerland, France, UK, Vietnam, Thailand, Japan, Indonesia, UAE. Along with the UK, the multi-projection cinematic system will be made available in 10 different countries, spanning across the U.S, Israel and Europe.
ScreenXis the world's first multi-projection system designed to enhance the cinematic immersiveness of the theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the company’s industry-changing “next cinema formats”, alongside 4DX, the global-leader in multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to experience beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three walls of theaters. To date, ScreenX has been installed in 151 auditoriums around the world, including 84 screens in South Korea; 46 screens in China; 4 in the United States; 4 in Turkey; 3 in Switzerland; 2 in France; 2 in the UK; 2 in Vietnam, and 1 in Thailand, Japan, Indonesia and UAE.
About CJ 4DPLEX:
CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 550 Hollywood and local titles have been screened in 4DX. As of August 2018, more than 65,000 4DX seats operate in 549 auditoriums spanning 59 countries.
CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company, and its technology has been recognized with silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. For more information, please visitwww.cj4dplex.com.
Cineworld aims to be the best place to watch a movie, offering an unparalleled cinema experience in the UK & Ireland, with 98 cinemas and over 1,017 screens.
Cineworld Group was founded in 1995 and is currently the second largest cinema chain in the world following the acquisition of US cinema group Regal Entertainment Group in February 2018. In 2014, the Cineworld Group combined with Cinema City International (CCI) and appointed CCI Founder and CEO Moshe (Mooky) Greidinger, as CEO of the Cineworld Group.
In August 2016 Cineworld acquired 5 Empire Cinemas, including the iconic Empire Theatre in Leicester Square. This was followed by the acquisition of Empire Newcastle in 2017.
Cineworld currently has 20 IMAX® auditoriums, and 11Superscreens nationwide, as well as a special VIP experience currently available at 2 cinemas. Cineworld are the only operators in the UK to offer IMAX® with laser technology (in Sheffield and Leicester Square) and 4DX – the immersive cinema experience, with 204DX auditoriums across the UK and Ireland, including Cineworld Leicester Square.