Regal Brings ScreenX Theatre to Knoxville
Panoramic 270-Degree Cinematic Format to Debut near the Headquarters of Regal, the second ScreenX to launch within the month
HOLLYWOOD, Calif.- November XX, 2018 -- CJ 4DPLEX and Regal announced today that a ScreenX theater will open November 15 in Knoxville, Tennessee marking the first theatre in the city to feature ScreenX, the premium, panoramic, 270-degree cinema environment that projects films on three walls of the auditorium.
The location of the ScreenX location is the Regal Pinnacle multiplex located at 11240 Parkside Dr, Knoxville, Tennessee, home to the headquarters of Regal. The new location brings the current U.S. screen count to 11 as part of the previously announced major expansion plan with the Cineworld Group, the parent company of Regal. The Regal Pinnacle ScreenX is currently playing Bohemian Rhapsody with Fantastic Beasts: The Crimes of Grindelwald starting on Thursday, November 15th.
The Pinnacle location is the latest theater opening in November, as Regal and CJ 4DPLEX have opened two ScreenX locations in South Beach, Miami, during ShowEast on October 21, where the innovative company was presented the ShowEast’s Technology of the Year Award, and earlier this month in Seattle, Washington on November 5. The two companies also partnered on the opening of the immersive 4DX theater in Jacksonville, Florida, on the first of November.
The Film Expo Group recently recognized CJ 4DPlex’s achievements by presenting ScreenX with the ShowEast’s Technology Innovator of the Year Award on Thursday, October 25, where earlier in the week, CJ 4DPLEX showcased the trailer of Fantastic Beasts: The Crimes of Grindelwald in the ScreenX experience at Regal South Beach Stadium 18, Auditorium 17.
The latest ScreenX opening brings the total global footprint to 171, in 16 countries. Worldwide the number of ScreenX theatres has increased exponentially, with auditoriums opening in Western Europe for the first time and with additional locations to launch across China, Japan, Korea, Southeast Asia, France, Turkey and the Middle East by the end of 2018.
“This installation is very special to us as it’s home to Regal,” said Brandon Choi, CEO of CJ 4DPLEX America. “We are excited to use this location as a proving ground that our immersive experience is truly a gamechanger in the premium theater category.”
“The Regal Pinnacle location allows us to closely monitor the success of ScreenX and get direct feedback of the unique immersive format firsthand”, said Ken Thewes, CMO at Regal. “With a great line up of films we are continuing to hear great feedback about ScreenX across the country and are excited to experience it on a regular basis right here at home.”
Bohemian Rhapsody is the second 20th Century Fox film to be released in panoramic, 270-degree premium cinema format. The first, Kingsman: The Golden Circle, was a global success, leading to a continuing partnership between 20th Century Fox and ScreenX.
Along with Bohemian Rhapsody and Fantastic Beasts: The Crimes of Grindelwald, the ScreenX lineup will also include Aquaman in December and Shazam! in April 2019.
ScreenX is the world’s first multi-projection theatre technology designed to enhance the moviegoing experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films and pre-show advertising to the left and right walls.
About Bohemian Rhapsody:
Bohemian Rhapsody is a foot-stomping celebration of Queen, their music and their extraordinary lead singer Freddie Mercury. Freddie defied stereotypes and shattered convention to become one of the most beloved entertainers on the planet. The film traces the meteoric rise of the band through their iconic songs and revolutionary sound.
Twentieth Century Fox and Regency Enterprises present a GK Films production Bohemian Rhapsody. Starring Rami Malek, Lucy Boynton, Gwilym Lee, Ben Hardy, Joe Mazzello, Aidan Gillen, Tom Hollander and Mike Myers. Executive Music Producers Brian May, Roger Taylor. Music Supervisor Becky Bentham. Co-Producer Richard Hewitt. Edited by John Ottman, ACE. Production Designer Aaron Haye. Director of Photography Newton Thomas Sigel, ASC. Executive Producers Arnon Milchan, Denis O'Sullivan, Justin Haythe, Dexter Fletcher, Jane Rosenthal. Produced by Graham King, Jim Beach. Story by Anthony McCarten and Peter Morgan. Screenplay by Anthony McCarten. Directed by Bryan Singer.
About Fantastic Beasts: The Crimes of Grindelwald:
Warner Bros. Pictures’ “Fantastic Beasts: The Crimes of Grindelwald” is the second of five all new adventures in J.K. Rowling’s Wizarding World™.
At the end of the first film, the powerful Dark wizard Gellert Grindelwald (Johnny Depp) was captured by MACUSA (Magical Congress of the United States of America), with the help of Newt Scamander (Eddie Redmayne). But, making good on his threat, Grindelwald escaped custody and has set about gathering followers, most unsuspecting of his true agenda: to raise pure-blood wizards up to rule over all non-magical beings.
In an effort to thwart Grindelwald’s plans, Albus Dumbledore (Jude Law) enlists his former student Newt Scamander, who agrees to help, unaware of the dangers that lie ahead. Lines are drawn as love and loyalty are tested, even among the truest friends and family, in an increasingly divided wizarding world.
The film features an ensemble cast led by Eddie Redmayne, Katherine Waterston, Dan Fogler, Alison Sudol, Ezra Miller, with Jude Law and Johnny Depp. The cast also includes, Zoë Kravitz, Callum Turner, Claudia Kim, William Nadylam, Kevin Guthrie, Carmen Ejogo, and Poppy Corby-Tuech.
“Fantastic Beasts: The Crimes of Grindelwald” is directed by David Yates, from a screenplay by J.K. Rowling. The film is produced by David Heyman, J.K. Rowling, Steve Kloves and Lionel Wigram.
Slated for release on November 16, 2018, the film will be distributed worldwide in 2D and 3D in select theatres, IMAX, 4DX and ScreenX by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
Regal, a subsidiary of the Cineworld Group, operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,293 screens in 556 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of August 31, 2018. We believe that the size, reach and quality of the Company's theatre circuit provides its patrons with a convenient and enjoyable movie-going experience. We are committed to being ‘The Best Place to Watch a Movie!’
Additional information is available on the Company's website at www.REGmovies.com.
ScreenX is the world’s first multi-projection system designed to enhance the cinematic immersiveness of the theater setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the company's industry-changing “next cinema formats,” alongside 4DX, the global leader in multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to experience beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three walls of theaters. To date, ScreenX has been installed in 167 screens around the world, including 84 screens in South Korea; 51 screens in China; 9 in the United States; 5 in England; 4 in Turkey; 3 in Switzerland; 2 in France; 2 in Vietnam, and 1 in Spain, Hungary, UAE, Kuwait, Thailand, Japan, and Indonesia.